When it comes to marketing your business, there are many tools and techniques you can utilize. You could invest in an expensive TV advertising campaign or hire someone to take care of a social media marketing strategy for you. But perhaps one of the most effective forms of marketing remains the humble postcard. According to the experts at direct mail marketing company Full Tilt Direct, many business owners simply fail to capitalize on the potential of post card marketing.
What are, then, the benefits of using postcards for marketing purposes? How can a small piece of card possibly have a positive impact on a business’s bottom line?
Benefits of Using Postcards to Advertise
Many business owners assume they need to spend huge sums of money on advertising for it to be effective, but this is not true. In fact, the postcard is one of the most cost-effective forms of direct mail marketing.
In the digital world, it is easy to assume that email marketing and social media is the way to go, but have you considered the possibility that every other business owner is thinking the same thing? Many of these companies will have a much bigger budget and can afford to throw thousands of dollars at digital marketing campaigns. This means, you are likely to get lost in the crowd.
It might surprise you, but a post card marketing campaign can be a way to stand out from the crowd. Postcard printing is an affordable way to get your message out to existing and potential clients. Because it is a tangible piece of mail, it is almost certainly going to be physically held by the target audience. If you are clever, the person who sorts through the mail will be captivated by the image and wording on the postcard and will be compelled to read it properly. It is much harder to capture the interest of someone in the subject line of an email.
How to Make the Most of a Postcard Marketing Campaign
It is important to be clever when using postcard marketing. You want to grab the reader’s attention as soon as they pick up the postcard. One of the best ways of doing this is to make the postcard personal. This means adding the recipient’s name. But rather than simply addressing it to the intended individual, it will have more of an impact if you personalize the message too.
People love receiving mail that is specifically for them. If you add their name, you will be able to make an instant connection, which will mean they are more likely to read the information.
Make sure that whatever message you are trying to convey is clear and concise. There is no point in trying to be abstract and hoping the reader can read between the lines. Say what you want to say and if your offer is good enough, you will get the results you want.
Use bright colors and images that are going to make your postcard stand out. Furthermore, make the images relevant to the message on the postcard. For example, if you are sending out a postcard to inform customers of a new product, make sure you include an image of the product.
Lastly, include a clear call to action. Do not be vague about what this is. Whatever you are hoping to achieve with the postcard campaign should be clear. An example of this would be:
- Visit our website now to get your discount on our new product; or
- Book your space at our VIP product launch now by downloading our app.
