If you use the internet in any way for your businesses – and, if you are reading this in 2023 and beyond, you almost certainly do – then you probably know a bit about SEO. This is because you will have a website and you will hope to reach people online. To do that successfully, you need effective SEO.
For the very smallest of ecommerce ventures, this could be handled in house. If you are in this position then that’s okay for the time being, but one of the clear stages of growth will be when you eventually outsource this or hire an SEO professional.
For amateurs, SEO is all about keywords, and SEO work normally amounts to nothing more than working out what the most effective keywords for the content are. Indeed, this is a massive part of SEO, and all text content should certainly be SEO-optimized. Nevertheless, there is more to it than that.
Even keywords can be selected more judiciously by an expert. This is why such services exist, and the reason your website could be failing to attract traffic and appear on searches is probably to do with SEO. Or at least it is after you have made sure the website is actually a good website.
So, this is the value of getting in the professionals. But any canny business owner looking for the most bang for every buck might well be asking themselves, “What are these guys actually offering me?”
Understanding fully what they do might be a bit of a tall order (if you understood that, you could do it yourself!) but learning a bit about the value of a good SEO service will allow you to find a good one and understand how expert SEO really does lead to results.
How Important is SEO?
If you have read thus far, then you are probably at the point of deciding whether to invest in expert SEO services. If you have the money to do this, then it is a good sign your business is growing.
However, you might be wondering whether this is something to prioritize over increased inventory, an increased marketing budget, outsourcing fulfilment, or hiring an expert web designer. After all, there are many investments that can take a company to the next level.
Sacramento SEO company Peak Design advise that there are some things that should be taken care of before SEO. Most notably, this is website design. There is no point making your website easier to find if it is not attractive and user-friendly.
So, What Do They Do?
Here follows then a brief run-down of some things a professional SEO service can do that you definitely cannot:
Tailor SEO Marketing
Did you know that there are different types of SEO? Local SEO, ecommerce SEO, voice SEO, SEO audits, off-page SEO, technical SEO, and it really does just go on. An SEO expert will use the right specialized SEO, or combination thereof, for you.
Maintain an SEO Strategy
SEO isn’t static. The best keywords change all the time and how SEO is optimized is ever-changing too (and normally in line with how search engines themselves are changing). An SEO service will keep up with SEO trends and new SEO technology.
An SEO audit is a wholistic appraisal of your existing SEO strategy. It is through SEO audits that fine tuning can be realized, and neglected areas of your SEO strategy seen to. And this really requires a professional.
So, we can conclude that SEO services are incredibly beneficial. It might not be the first investment you make as your company grows, but it should not be too far down the list.