Packaging is defined as the science, art and technology of enclosing or protecting products for distribution, storage, sale and use. It is also defined as the wrapping material around a consumer item that serves to contain, identify, describe, protect, display, promote and make the product marketable, besides keeping it clean. From the point of view of the manufacturer, the packaging also refers to the process of designing, evaluating and producing packages. In simpler terms, packaging contains, protects, preserves, transports, informs and sells.
Different types of packaging
There are levels of packaging that affect how products are packed and shipped. The packaging material depends on different purposes, like containing, protection, advertisement or transportation. There are three levels of packaging.
- Primary Packaging.
The packing which most closely touches the product is called primary packaging. The main purpose of this is to protect the product and inform the customer of what he is buying. It is called primary as it performs the primary purpose of packaging.
- Secondary Packaging.
This is what is used to ship the primarily packed product. Its job is to provide information while it is being transported and shipped. It can sometimes overlap with tertiary packing.
This is what is used by warehouses to ship the products. Examples of tertiary packing are pellets, wooden cartons etc.
Importance of the three levels of packaging.
It is important to consider all three levels of packaging to generate a proper material and design for the different levels of packaging as it has an impact on the survival of the product. The shape and design of the packaging has an important bearing on the cost of shipping and transport. That is why it is critical to have your packaging of folded carton be designed by an expert in this line like boites pliantes Netpak, West Rock and Evolution Group. .
Why packaging is important to sales?
- Packaging is intended to sell. The right packaging attracts the right kind of customers.
- Keep the customer informed.
- Packaging protects the product.
- Packaging conveys your commitment to quality.
- Packaging reinforces the brand identity.
Important functions of packaging
The important function of packaging is that it identifies the product, protects the product it advertises, and promotes your product.