This is a very important step because if you don’t have the experience or availability to use professional equipment to carry out your video production, it’s recommended to seek the help of experts in the industry. Recording your video with amateur equipment and lack of knowledge can generate frustrating results, waste time and resources, and the fact that a professional camera, for example, when handled by someone with no experience, does not provide even half of its potential.
Those who carry out the video production such as Gillespie productions services for example are those involved in the project. Still, to obtain a satisfactory result, it is not worth risking all the planning due to possible technical failures, wrong configurations in the equipment, and lack of handling skills. Among the equipment you will need for your video production, we can mention the main ones:
- cameras for video recording
- tripods
- Steadicams (specific support for camera stabilization)
- external microphones
- lavalier microphones
- Lighting equipment
- These are among other indispensable tools for producing quality audiovisual content
Production
If you already have the script defined, the project budget, and the know-how to put it into practice, it’s time to get down to business and start video production. This is the moment that covers the entire recording process and everything it involves, such as the choice of equipment, technical team, actors, locations, etc.
In addition, at this stage, the audio recordings with the announcers and presenters enter, either in a studio or an external location. The production represents the backstage of the project, involving the work of several professionals so that everything goes perfectly.
A responsible person must lead the entire process and coordinate the team, ensuring that all planning and script are followed within quality standards. This person in charge is known as the production director.
Editing (post-production)
After recording all the scenes and audio used in the video, it’s time to perform one of the tasks that most demands responsibility in the entire project: editing. In short, this is the process of selecting only the best scenes and takes, linearly arranging them to convey a message to the viewer with coherence and clarity.
At this stage, features such as visual effects, soundtracks, voiceovers, graphic arts, and the entire director’s concept are added. Therefore, the video editor must have the experience and discernment to capture the idea of the script and convey it in the final result of the editing.
Adding the level of responsibility that video editing requires to the time it can demand, it is very common for this process to be outsourced to companies and experienced professionals, which speeds up the project’s progress and eliminates the risk of compromising the desired results.
Time and cost of a video production
We know that unforeseen events can occur during the stages of video production, compromising the entire logistics chain and causing delays or losses. But, by following all the steps that we mentioned in the article, it is possible to avoid a series of mishaps and get great results without major complications.
